Saferoad Advances Strategic Partnerships in Iran’s Automotive Market

Tehran, April 12-14, 2024* — Saferoad has successfully concluded a three-day trade mission in Tehran, Iran, forging key collaborations with government bodies, industry leaders, and automotive stakeholders to strengthen its presence in Iran’s evolving automotive and logistics sectors.

The mission began with a high-level seminar hosted by the Iran Trade Promotion Organization (ITPO), where Saferoad explored leveraging ITPO’s four-decade expertise in non-oil exports to enhance bilateral trade frameworks. The company also engaged with the Chinese Embassy in Tehran to align strategies with economic counselors on fostering Sino-Iranian trade cooperation.

Central to the mission were partnerships with Iran’s automotive industry. Saferoad held talks with the Iran Auto Parts Association and a top-tier automotive distributor managing brands like Toyota and Honda. Discussions emphasized opportunities in vehicle sales, after-sales services, and Iran’s growing used-car market. A dedicated B2B matchmaking session further connected Saferoad with 30-50 Iranian buyers, including representatives from the Iran Automotive Association and Truck & Logistics Association, resulting in multiple cooperation agreements for automotive parts and logistics solutions.

Insights into market dynamics were amplified by a keynote speech from Meysam Lahijanin, former CEO of Iran Nissan, who highlighted Iran’s automotive import trends, repair ecosystems, and potential for Sino-Iranian collaboration in used vehicles. Saferoad also conducted field research at Tehran’s Dralar Market—a hub for imported cars—and visited local dealerships to assess consumer demands. The mission concluded with a meeting at Iran’s Ministry of Industry, Mine and Trade (MIMT), reinforcing governmental support for industrial growth and foreign investment.

By bridging policy dialogue, industry expertise, and market insights, Saferoad has laid a robust foundation for tailored solutions in Iran’s automotive and logistics sectors. With Iran’s market poised for modernization, these partnerships position the company to drive mutual growth in this strategic region.